What is Bing?

Bing is a Microsoft search engine launched May 28, 2009. Microsoft calls it a “decision engine” because it is designed to return search results in a format that organizes the answers to your needs. When you search for Bing, in addition to providing relevant search results, the search engine also displays a list of related searches on the left side of the search engine results page (SERP). You can also access a quick link to see the history of recent searches. Bing uses the technology of a company called Powerset, acquired by Microsoft. Bing conducts various advertising campaigns online, on television, in print media and on the radio to promote the search engine. The different campaigns promote search engine services and features to online users, not to mention major competitors such as Google and Yahoo! Bing has received a lot of traffic on its site because of the superior quality of its results compared to its competitors.

Bing Against Google

Bing and Google are search engines that perform one of the most basic tasks of everyday Web browsing, but how are they different? Let’s take a look at four of their main differences.

Quality of Search Results

For the most part, the consensus is that there is not much difference in quality between the search results generated by Bing and Google. However, when it comes to looking for urgent information, there are some differences to keep in mind. First of all, if you are looking for news articles or are looking for something that requires the latest information, Bing is slightly less useful than Google in that it does not always provide the publication date next to the search results, This can make it more difficult to quickly see which article or resource contains the latest information. Google provides these dates more often. The fact that Bing does not provide these dates very often also tends to point to another difference; Bing does not always place the latest articles at the top of its search results and tends to post older articles instead of more relevant and recent articles or videos. Google tends to be more consistent when it comes to making sure the latest titles appear at the top of its search results.

Main services of  Bing

  • Bing provides more than just web searches. Below are some of our popular Bing categories, where you can read past covers:
  • Bing: Our “Everything” category is all about Bing specifically, especially its products and search features.
  • Bing Mobile: Coverage of Bing’s efforts in the mobile search space.
  • Bing Maps & Local: Bing Maps is a serious challenger for Google Maps and offers an interesting range of map applications for specific searches.
  • Bing SEO: Articles from us on getting a free listing via SEO in the Bing search engine.
  • Bing Travel: Bing’s search for travel has attracted a lot of attention, especially for its tariff forecasting service.
  • Microsoft adCenter: Stories about Bing’s paid search advertising program.
  • Microsoft: Our “All” category lists all the stories we have written on Microsoft and Bing, regardless of their secondary subject.