We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning and the last thing they look at before they go to sleep. People use them for everything – it’s become huge! Mobile phones have dramatically changed our lives, the way we use the web and, consequently, it has changed SEO. Mobile SEO helps you to reach customers and satisfy their needs while enjoying the experience. This guide to mobile SEO tells you everything you need to know to deliver the perfect mobile experience.
Every year people spend more and more time on their mobile devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile SEO takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.
A site is mobile friendly when it...
- presents content well on a phone
- does not need pinching / zooming
- is easily readable on small screens
- is easy to navigate with a finger
- is helpful to someone using a phone
- is understood properly by Google
Mobile SEO is crucial because it helps you reach your your customers in the right place at the right time and and give them the very best experience. Mobile traffic has now eclipsed desktop traffic. Every day, more and more people are discovering the enormous advantages of the smartphone. Our whole lives are in these devices – it’s almost scary to see how attached we’ve become to our smartphones. Many people call it an extension of themselves and something they can’t live without. To reach these people you need a mobile SEO strategy.
Mobile does not necessarily mean on-the-go. Studies have found that people often grab the nearest device to look something up quickly and more often than not, that’s their smartphone. They use it to inform themselves about products before making the decision to buy something, any time, any place. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products or services.
3 ways to implement your mobile website
There are three main techniques for implementing a website that can handle view screens of all types and sizes. Here's a chart comparing the three methods:
- Responsive web design: Serves the same HTML code on the same URL regardless of the users' device (for example, desktop, tablet, mobile, non-visual browser), but can render the display differently based on the screen size. Responsive design is Google's recommended design pattern.
- Dynamic serving: Uses the same URL regardless of device, but generates a different version of HTML for different device types based on what the server knows about the user's browser.
- Separate URLs: Serves different code to each device, and on separate URLs. This configuration tries to detect the users' device, then redirects to the appropriate page using HTTP redirects along with the Vary HTTP header.