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A pop-up ad is a pop-up window used for advertising. When the program is started by a user action, such as a mouse click or hover, a window containing an offer for a product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up is smaller than the background interface. Windows populating the user interface are called replacement interfaces. A variant of contextual advertising, the pop-under, is a window that loads behind the web page you are viewing, only when you leave this website. Pop-up windows come in many shapes and sizes, usually in a smaller browser window with only the Close, Minimize, and Maximize commands. Some users are resentful of contextual ads. Marketers are often unaware of the unwillingness generated by pop-ups, because it’s easier to click the “close” button than to send an email to complain. There is often an above-average clickthrough rate, although it can come from “false positives” or unintentional clicks when the pop-up window hinders the desired target. Advertisers can get a better idea of ​​the effectiveness of contextual advertising by paying attention to conversion rates and return on investment (ROI).

How to block pop up ads?

Microsoft Edge

Microsoft Edge is the default Web browser included in Windows 10. It replaces Microsoft Internet Explorer, which was discontinued in January 2016.

To disable pop-up and pop-under ads in Edge:

1. Open Microsoft Edge and click the three horizontal dot icon () in the upper right corner of the Edge window to open the More menu.
2. At the bottom of the More menu, select Settings.
3. Scroll down the list and click the Show Advanced Settings button.
4. Click the Toggle pop-up switch. When the rocker switch is blue, it is on / off.

Internet Explorer

If you’re still using Internet Explorer, follow these instructions to enable pop-up blocking:

1. Open Internet Explorer.
2. Click Tools (press the Alt key if you do not see the Tools menu option).
3. Click Options (or Internet Options).
4. Click the Privacy tab.
5. At the bottom of the Privacy tab, you should have an Invalid Pop-up Blocker section. If you want to block pop-ups, check the Block pop-ups option (it can also be labeled “Enable pop-up blocker”). You can also set additional options, such as turning off the sound or the info bar each time a pop-up window is blocked, by clicking the Settings button.

Google Chrome

Google Chrome includes its own pop-up blocker utility and by default blocks most pop-ups. If you’re using Chrome and want to adjust or change how Chrome handles pop-ups, follow the steps below.

1. Open Google Chrome.
2. In the top right corner of the Google Chrome window, click the menu icon, which looks like three vertical dots ().
3. Select Settings.
4. At the bottom of the Settings page, click Advanced.
5. In the Privacy and Security section, click the Site Settings option.
6. On the Site Settings page, scroll down and click Pop-ups and redirects.
7. Make sure that the Blocked toggle switch is flipped to the left and its color is gray, which means that Chrome blocks pop-ups.