Search Engine Optimizers (SEO) are people who optimize websites to help them better appear on search engines and to generate more "organic traffic". In reality, an SEO is a highly specialized content strategist. It helps companies discover opportunities to answer customer questions about the industry via search engines.
Here are three types of SEO on which a SEO strategist can focus:
- SEO on the page: this SEO focuses on the content "on the page" and how to optimize this content to improve the ranking of the website for specific keywords.
- SEO off-page: this referencing is focused on the links that lead to the website from elsewhere on the Internet. The number of "backlinks" and publishers carrying these links, which link to your website, help you build trust in a search engine. As a result, your website will have a better ranking.
- Technical referencing: this referencing is focused on the architecture of a website. It looks at the backend of this website to see how each web page is "technically" configured. Google is as concerned about the code of a website as its content, which makes this specialty very important for the ranking in the search engines of a website.
- Who is in your target market? - SEO today is not just about capturing as much traffic as possible, but about attracting valuable visitors who are interested in what you offer. In terms of demographics, what is your desired market? How do they search the web? Where are they located? The more accurate your answers, the more valuable your SEO investments become. Google Analytics is a good place to start your surveys!
- Most people search mobile devices - You do not need statistics to show you that in the last few years, the mobile phone market has exploded, outpacing desktops has years. Optimizing websites for mobile browsers is essential if you want to position yourself in search engine results pages. If you're not sure about the quality of your website, enter the URL of your site in Google's mobile compatibility test.
- Search engines grow - When someone mentions search engines, do you automatically assume they are talking about Google? The technology giant is so important in the marketplace that "googling" has become a verb. However, a lot of the research is done on alternative sites, such as Microsoft's Bing. Make a point to search your site on Google alternatives to see your rankings. Simply improving the engagement of social networks and adding meta tags could be enough to get you closer to a few ranks on Bing.
- What is your audience looking for? - A few years ago, the average user did not trust search engines to understand conversation issues. They were looking for awkward phrases like "flower delivery to New York." Now people feel comfortable typing words such as "who delivers roses near my home?" Instead of focusing on keywords that generate more traffic, focus on those that translate into conversions, revenue, and profits.