YouTube is the second largest search engine, so it’s worth asking how you can leverage your SEO opportunities on this platform. Youtube is also one of the most attractive social media, with great popularity and reach. In addition, the expansion of Youtube has been facilitated by its integration into both video search and the Web. And Google took a step forward in 2014 by deciding to only display rich video snippets for Youtube videos. YouTube is a fantastic game for content creators. The problem is not that most YouTube channels do not have great content. They can not seem to have eyes on their videos. You could spend hours and hours producing high-end videos, but if you can not do them in front of the right audience, they will never get the momentum they need.
The key to finding on YouTube is ranking in searches. Search engine optimization is a relatively simple concept. A search engine such as Google wants to show users the most relevant content based on the words entered in the search box. To do this, he must understand what are the different websites and pages. Search engine robots explore websites, noting specific words and phrases. Each page is indexed. Then, when you enter your search words, Google displays the most relevant pages and presents them to you.
YouTube ranking factors are similar to Google search ranking factors. So, if you’ve done your SEO homework, it’s easy to optimize YouTube videos for better ranking.
Here are the 4 factors that affect your video ranking:
- Keywords in Meta tags: this includes the title, description, and tags of your video. YouTube uses these elements to determine the relevance of your video to a specific search.
- Video Quality: High Definition (HD) video is better ranked on YouTube. Have you noticed the family resemblance here? YouTube and Google reward you for giving users a high quality experience.
- Closed Caption: YouTube can also analyze your video content if you create closed captions. Therefore, they can be decisive for your ranking.
- User Engagement: This includes the number of views, preferences, comments, social shares, inbound links, subscribers, video retention rates, and average viewing time. Since YouTube wants to show high-quality content to its users, it prioritizes high-engagement videos.
You have created and edited your video and it is ready to upload to YouTube, but you have made your video file as mov001.avi or random_name.mp4. Make sure to rename your video as keyword.mp4. If you name your video file as a targeted keyword, it tells the search engine the content of your video. Search engines can not view video content. This is the name of the file that tells the search algorithm what your video is. Having the title of the video as a file name helps videos to index search engines, making it easier to rank. Put the targeted keyword in the name of the video file.