There is a lot of confusion regarding search engine optimization (SEO) and its relationship with search engine spamming. In general, legitimate search engine optimization adds to the user experience, while search engine spamming takes away user experience, although there is a large gray area between clear examples on both sides.
To understand what marketers mean by SEO content, it is helpful to break the sentence down into several parts:
- "SEO" refers to search engine optimization or the website optimization process so that users can find it easily via search engines such as Google.
- By "content" we mean any information that lives on the web and can be consumed on the web (for more information on the different types of content below).
So, bringing together these two concepts: SEO content is any content created for the purpose of attracting search engine traffic.
But here's a quick reminder of what you need to do to optimize the content of your website:
- Search by keyword: If you want to generate traffic through search, it is best to do a keyword search before you start writing. In this way, you can focus on the keywords for which a certain amount of research already exists - in other words, write to topics (or find keyword niches!) Where people are already searching for information.
- Keyword optimization: Know where and how to use keywords in your content to optimize search. (SEOMoz is an excellent guide for page optimization.)
- Content organization: The content of your site should be organized logically. This is not only good for SEO, it also helps visitors to your site easily find related content. (The longer they stay on your site, the better.)
- Content Promotion: Increase the visibility of new content you create by sharing it on social networks and creating links to your content (internally and from external sites).
In simple terms, SEO works by demonstrating to search engines that your content is the best outcome for the topic being addressed. Indeed, all search engines pursue the same goal: to show users the most relevant and relevant results. It depends precisely on the search engine for which you optimize. If you want more organic traffic on your web pages, you need to understand and adapt Google's algorithm. If you want more video views, everything is focused on YouTube's algorithm. Since each search engine has a different ranking algorithm, it would be impossible to cover all of them in this guide.