Search Engine Ranking

Search Engine Ranking

Search engine ranking is the position at which a particular site appears in the results of a search engine query. Each page of search results usually lists 10 websites, though they are sometimes supplemented by local listings, videos, and images. A higher ranking in the search results actually corresponds to a lower number, while a lower rank corresponds to a higher number. Many website owners are engaging in SEO campaigns to improve their search engine rankings and bring their websites closer to the top performers, as top-ranked websites generally generate more clicks and attract more visitors than lower ranked sites.

Ranking refers to the process used by search engines to determine where a particular piece of content should appear on a SERP. Search visibility refers to the visibility of content in search engine results. Highly visible content (usually the highest ranked content) may appear at the top of organic search results or even in a selected clip, while less visible content may not appear until users click on page two and beyond. You can enter the URL of your website or the individual URL of a blog post and it will show you the keywords for which you are currently ranking. You can also click on any keyword obtained to check the competition between keywords and other details.

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How do Google or other search engines rank websites?

  • All search engines use some basic factors to help evaluate a site and propel it to the top of the rankings.
  • The perfectly optimized web page will perfectly combine the use of keywords and high quality content, which flows naturally.
  • The website will also have many natural backlinks from external websites. The search engine uses this information to determine which sites are ranked highest.
  • The good score in search results is to get as much traffic as possible from the organic search channel. The higher a page ranks in the results of a search query, the more likely the searcher will click on this result. This explains the direct connection between high rankings and increased traffic.
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