For those who may not be initiated, before focusing on the basics of SEO, let’s briefly describe search engine optimization. For example, search engines use automated programs called “robots” that roam the entire Internet and visit websites looking for templates, keywords, design elements, and other content. Using this information, the search engine creates and stores an image of EACH website, which describes its relevance for different topics and searches, as part of a process called “indexing”.
Whenever a search is performed, the search engine looks at its vast directory of websites and provides users with a classified list of websites that attempts to best represent what the user wanted to find. Search engine algorithms are almost never directly published by vendors such as Google, although these vendors often provide recommendations and suggestions about practices that can hurt or improve rankings.
One way to tailor your keywords to search intent and long-term appeal is to use keyword modifiers. These are words that you add to your short-tailed keywords to make them more specific.
Keyword research will use a variety of research skills; market research, keyword volume analysis and industry analysis, to name just a few. The goal is to find out which keywords customers in your target niche are looking for. By identifying these keywords, you will be able to choose and target exactly the type of traffic that visits your website.
Requiring no additional tools, Google Autocomplete is by far the easiest way to discover keywords.
When you write something in Google’s search box, you may notice some suggestions. This is an AutoComplete feature, a useful feature of Google that suggests possible searches that you could search for, that are communicated to you in real time as you type them.
Once you have finished your search for keywords, you can start your SEO on the page, that is to say use your search to create or modify your web page to rank the keywords of your choice.
Your SEO on the page depends on many ranking factors. such as the quality of the content, the URL links of each page and the images, the alternative text. It also includes content in the form, such as HTML source code and meta tags.
It’s easy to dilute SEO in a simple science of numbers and algorithms, but other things being equal, high-quality writing will allow you to break or not your ability to rank keywords. Google does not (yet) have the ability to read and understand whole articles and determine their writing quality, but poor quality content with poor grammar or low readability will certainly shut down the reader and push him away from it as soon as it reads your text. first sentence.
Site Authority is another extremely important and fundamental element of SEO: One of Google’s primary means of analyzing this authority is to determine the backlink profile of a site. Having a lot of sites that link back to your website is a clear sign of authority, but it’s important to note that not all links are created equal.