Before getting into SEO WordPress best practices, let me mention a few things you might want to know about as a perfect beginner. First, SEO involves two strategies, namely on-page and off-page optimization. Page optimization includes all the optimization activities you perform on your site (or web pages). This includes creating content, adding keywords, and optimizing the title and meta tags. Off-page optimization refers to all other SEO activities involving third-party websites such as blog comments, guest blogs, directory submission, link building, and bookmarking.
Second, we have SEO SEO hat white and black. The first is an SEO strategy that follows the SEO rules established by Google and other search engines. On the other hand, blackhat SEO involves game search engines, which will only lead you to the hot soup. You should strive to set up an SEO strategy with a white hat and never think of manipulating the search engines using black hat techniques. In simpler terms, do not try other dishonest techniques that are not contained in this clever SEO guide from Google.
That being said, let’s take a look at SEO WordPress Best Practices that you should keep in mind and implement starting in 2019.
Content Is Still King
Search intent is one of the primary SEO factors that determines whether your page will be displayed in the results for a given search query. Although search engine algorithms are changing and improving, textual content remains necessary to determine the relevant web pages for the search query.
Did you know that 95% of people visit only the first page of search results? So, if your content appears on the second page or after, most people will not see it. Not surprisingly, a study by the Content Marketing Institute shows that businesses spend more than 56 percent of their marketing dollars on content creation efforts.
In 2014, thanks to one of his studies, Google had found that more than 40% of respondents used voice-controlled Web searches. The rate was even higher than 50% for teenagers. Google currently reports that mobile phone users are making one out of five requests. The “voice search” features will be used more frequently in 2019, as the use of smartphones and mobile devices and other digital assistants continues to increase.
Mobile Optimization Is Still Vital
In recent years, search engines such as Google have continued to focus on mobile searches. It is well known that today, the number of mobile searches is higher than that of desktop users. In 2016, mobile optimization was introduced by Google as one of the ranking factors. In 2017, they also improved their mobile update and helped accelerate the acceleration of mobile pages. In 2018, Google also introduced and implemented the “first mobile index” and plans to present the version of the page as a mobile index. If you own a website, you need to make sure that by 2019 your website is optimized for mobile devices.
The Use of Image Search Is Growing
In 2017, Google improved its image search. Users did not need to go out of their Google pages and click on the images as if they were in an image gallery. Many website owners were losing huge traffic. The Google image upgrade has responded well to the current trend. In 2019, be sure to optimize your visual material and use images that outperform your competitors. The image, the video material and the textual content must cover the subject comprehensively and add value.
Links Are Still Important
Ignore those who say that “links or SEO is dead”. Backlinks will continue to play a vital role in 2019. Gary Illyes, Webmaster Trends Analyst for Google, said at a conference in 2018 that Google continues to value old-fashioned good techniques for classifying pages internally. A website or authority of blog or power page link is obtained through the use of backlinks. ‘Linkless backlink’ will also continue to play a major role in 2019. Search engines such as Google still plan to mention sites or brands in other web pages. In 2019, determine whether the link to your page adds value to the user when creating links. It is also advisable to be very careful with guest messages because Google warned website owners and blogs about poor guest posts two years ago. Instead, focus on creating quality content and adding links that add value as backlinks.
The user experience will also continue to play a major role in 2019. As a creator or owner of a website or blog, it is important to understand that we are optimizing for website and search engine users and not for search engines. of research. When the user experience is poor or, for example, the website takes longer than expected during loading, the user is likely to switch to another site or the competitor’s webpage.
Include targeted keywords
Add keywords in titles, meta-descriptions, title tags, text, images, and URLs. The use of keywords has been used since the creation of the first search engine, Google, and it still works today. The use of keywords also applies to textual content, images and voice search. Google tends to match the search query in the voice text and retrieve the corresponding search responses. Google also tends to better categorize images when tagged with their keywords in the image file name and other tags. The Meta description is also displayed by Google when it finds the search query in it.
8.The website is secure with HTTPS
In 2014, Google confirmed that indeed, HTTPS is an SEO ranking signal. It also meant that those who had adopted HTTPS would slightly increase their pages to improve their rankings. The best thing to do is to contact your web developer or web hosting provider to make sure your website is secure with HTTPS.
In order for you to focus your pages accurately, it is wise to research keywords that continue to rank among SEO best practices in 2019. There are tools you can use to search for keywords in your search engine. your content.