Read this article and you will know it at the end. The article also covers some important points of SEO that you may find interesting. SEO seems pretty simple. Plug in a keyword here, add a link there and voila: you’re sitting on the first page of Google. Not so fast. What seems simple is actually incredibly complex and requires time, attention and careful planning. And any mistake could mean a serious blow in your rankings.
Here’s how to find out if it’s time for SEO help.
- Be wary of SEO companies and web consultants or emails that escape you.
Surprisingly, we also receive these spams:
I visited your website and found that you did not appear in any of the major search engines and directories … “
Reserve the same skepticism about a diet and diet problem.
- No one can guarantee a ranking # 1 on Google.
Beware of SEOs, who claim to be guaranteed rankings, allege a “special relationship” with Google or announce a “priority submission” to Google. There is no send priority for Google. In fact, the only way to directly submit a site to Google is to add a page or send a Sitemap. You can do it at no cost.
- Be careful if a company is secret or will not explain clearly what it intends to do.
Ask for explanations if something is not clear. If a listing creates deceptive or misleading content on your behalf, such as door pages or “throwaway” domains, your site may be completely removed from Google’s index. In the end, you are responsible for the actions of any company. So it’s best to know exactly how you “help”. If you have FTP access to your server, they should be willing to explain any changes made to your site.
4. You should never have to link to SEO.
Avoid SEOs that talk about the power of “free” links, link popularity patterns, or submitting your site to thousands of search engines. These are usually useless exercises that do not affect your ranking in the results of the major search engines – at least not in a way that you would probably consider positive.
5. Choose wisely.
Although you are considering natural referencing, you may want to research the industry. Google is a way to do that, of course. Although Google does not comment on specific companies, we have met companies that call themselves SEOs and follow practices that clearly go beyond accepted business behavior. Pay attention.
6. Be sure to understand where the money is going.
Although Google never sells a higher ranking in our search results, many other search engines combine click-through or pay-per-view results with their regular web search results. Some SEOs promise to rank you very well in search engines, but to place you in the advertising section rather than in the search results. Some SEOs will even modify their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam does not work with Google because our advertising is clearly labeled and separated from our search results. Be sure, however, to ask your SEO what are the costs that go towards permanent inclusion and those that apply to temporary advertising.
There are some warning signs that you may be dealing with an unauthorized SEO. It’s far from being a complete list, so if you have doubts, you should trust your instinct. By all means, do not hesitate to withdraw if the referencing:
- Owns shadows
- Place links to their other customers on the pages of the doors
- Offer to sell keywords in the address bar
- Does not distinguish between actual search results and ads that appear on search results pages
- Warranty ranking, but only on obscure and long keyword phrases that you would get anyway
- Works with multiple falsified aliases or WHOIS information
Gets traffic from “fake” search engines, spywares or scum-ware
Have domains been removed from Google’s index or not in Google?