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What is keyword research?

Keyword research is the process of researching and analyzing the actual search terms that people are introducing into search engines. The insight you can get into these search terms can help illuminate the content strategy as well as your broader marketing strategy.

Why is keyword research important?

We’re seeing more and more how SEO has evolved over the past 10 years and how insignificant keywords have become a critical part of our ability to rank the results of each search.

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Understanding Keywords and SEO

Before we go any further, let’s make sure we’re on the same page when it comes to keywords and SEO. SEO optimizes your web pages for better ranking in search result pages (SERPs). Part of the SEO process is to use keywords: words and phrases that describe the content of your content.

Google then uses this information to determine what content is relevant to a particular search query and how the page should be ranked in searches for a particular term. That’s what gives a webpage its ranking in searches.

How do you use keywords in your pages and posts?

At one time, you could add many keywords to your pages and publications, stuff old-fashioned keywords, and rank in search engines. But a text containing many identical keywords is not pleasant to read. And because users find this type of copy difficult to read, Google also finds it terrible. That’s why it became difficult to rank the results in Google by making the keyword.

So, what are the basic rules here? First of all, it is very important that your content is easy to read. Of course, you should use your keywords in your text, but do not paste them into almost every sentence. In general, if your keyword consists of 1 or 2% of all words in your copy, you do not overdo it. Make sure your keywords are well distributed in your text. Do not put all your keywords in the first paragraph thinking that you are done with this part of the optimization. Naturally spread the keywords on your page or message. Use your keywords in a subtitle or in one or two subtitles, depending on the length of your page or message. And use the keyword in the title of your page, the first paragraph and your meta description. You can find all these recommendations in SEO analysis of Yoast SEO.