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Linking involves acquiring hyperlinks from other websites to your own. A hyperlink (usually simply called a link) is a way for users to navigate between Internet pages. Search engines use links to explore the web; they will explore the links between individual pages of your website and explore the links between entire websites. There are many techniques for creating links and, although their difficulty varies, SEOs tend to think that linking is one of the most difficult parts of their job. Many SEOs spend the majority of their time trying to do it well. For this reason, if you master the art of creating high quality links, you can really stand out from other SEOs and your competitors.
Link building as part of your growth strategy
Links will help your pages rank higher in Google search results. This article explains why. This is perfectly true. This is not the only thing that links do.
Good links will also help to get more (referral) traffic to your site. When determining your link building strategy, you should keep in mind: the reason the links were invented was to also send you to pages that might interest you. Use link building as a strategy for growing your website’s audience and place links on sites that can drive traffic to your own site.
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The six key steps of a successful link building strategy:
- Get to know your audience
- Make a list of websites which appeal to your desired audience
- Write amazing content
- Match content to websites
- Reach out to site owners
- Use social media to amplify your content
How Important Is Link Building for SEO?
Link building is important for SEO for two main reasons:
- Google bots discover content by following links. Without links, Google will never find your content.
- Links are one of the most important factors in SEO rankings. The more high quality links you can get, the better your content should be ranked.
What Are the Most Important Links for SEO?
There are three types of important links for creating SEO links:
- Internal links, which are links on your site to your own content
- Outbound links, which are links from your site to other sites
- Inbound links, also called backlinks, are links from other sites to your site.
The links can also be classified as follows:
- Do follow, which are normal links that convey the authority of links and SEO rank to the target sites.
- No follow, which are links marked with some HTML code to indicate that the site owner does not want to convey authority and ranking to the target site.
