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The very first concept that any online marketing professional understands is SEO marketing. So, if you are also a beginner in the field of Digital Marketing, you must have heard about SEO as well. However, if you are unsure about what it is and how it works, read on because we are going to unravel all the mysteries related to SEO. SEO is a set of actions practised on search engines, which when implemented ensures greater visibility of websites by people.

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The increased visibility comes as a result of achieving a higher ranking by the website over others in the Search Engine Result Page. It may feel a little puzzling when you are new to the subject, but it is not that complex once you get to know about SEO Marketing more. Here, we are going to enlighten all the newbies on the subject of SEO and SEO marketing and walk you through certain important areas that can improve your overall website ranking.

How does SEO Marketing function?

When a person enters a query on Google, Google comes up with a list of websites relevant to the query.

For example, when you search for ‘Italian shoes’ the websites that are displayed on top are the ones who have implemented the best SEO practices.

Mainly search engines like Google deploy web crawlers, which crawl on every website collecting all the information on it, as specified by Google and the ones that match well with the Google algorithm criteria are displayed on top.

Using these practices, SEO Marketing Companies optimize the ranking of different online portals and businesses.

This is the organic way of promoting businesses that increase traffic, boosts lead generation and ultimately increases revenues.

Why should you use SEO Marketing?

SEO practices can deliver a large inflow of traffic to your website. A large inflow of traffic naturally means the generation of more leads and better chances of their conversion. This, in turn, will result in more sales taking place.

Further, when one implements SEO steps then you can reap the benefits of it without spending a dime. This is one of the most cost-effective methods of optimizing the online presence of any business.

In addition, it also gives results that are long-lasting and helps you enjoy great returns.

Factors that play a key role in SEO Marketing

The ranking in the search engines depends on so many factors, but fortunately working on only a few of them can ensure a better ranking for you.

So, let us go through those factors and understand how they can help you in ensuring a better online presence-

• Domain Authority
• Keywords
• Relevancy
• Links
• Site Speed
• Website Design
• URL Structure
• Length of the Content

On-Site SEO Marketing

Different on-site Seo elements are-

• Title Tag
• Meta Description
• WordPress use
• Header Tags
• Internal & Outbound Links
• Image Name and ALT Tags

Off-Site SEO Marketing (Link Building)

In addition to on-site SEO practices, using off-site SEO techniques is very important in optimizing the online presence of your site. Some of the most popular off-site SEO practices are-

• Integration of SEO & Social Media
• Mobile Site Optimization
• Mobile App Streaming
• Social Community Group
• Blog Posts
• Forum Posting
• Social Bookmarking
• Social Media Engagement
• Exchange of Links
• Link Baiting
• Cross-Linking
• Photo Sharing
• Video Promotions
• Local Listings and Yellow Pages
• Press Release Promotion
• Classified Submission
• Business Listing
• Q & A
• Document Sharing
• CSS, W3C, & RSS Directories Submission
• Widget or Gadget Development
• PPC Ad Campaign
• Localizing Pricing and other Information
• Combining through Reports and Accessing ROI
• Compiling reviews from Multiple Sources